Le Bassin is a new resort located in Kanchanaburi which it’s name came from one of famous painting of Monet’s painting of lotus pond. As the name inspiration, the visitors can easily enjoy the view of big swamp that surrounded by forest and mountain. The visitors can truly embrace the romantic and feeling relax at the same time just like the aesthetic of the painting.
The main idea of visual identity derived from abstract memories around oneself, close my eyes and express the moments into abstract visual just like the form of lotus logo. The color scheme of the brand also extracted from Monet’s Le Bassin painting.