Central Embassy, Bangkok / Interior
Roomfactory at Central Embassy revolves around the idea of one box-one brand. The store displays design products, furniture, gadgets, decorations with additional large-scale box space for each designer to express their individuality.
The major circulation approaching the store is force by the main void in the hall way of central embassy, forcing users approach in space in 45 degree angle to the shop front plain. The boxes are also arranged to make a 45 degree angle to the shop front, to always display these design products in three dimensional quality.