The rise in the popularity of K-Pop culture has transformed Thais’ perspective towards Korea. Freshening up their brand to match the image of comtemporaray Korea, Dak Gal Bi, a Korean chain restaurant, opted to drop their traditional look for a more vibrant one. This is done by creating a background out of overlapping multiple coloured translucent panels and contrasting it with bold steel accents of Korean dinnerware.

Pavin Supasri
Pam Anantrungroj
Punyawat Dechsiri
Aran Romayanong
Nattakarn Thinsurat