Room Conceptstore Emquatier


This second branch of the room trilogy continues from the roomfactory. The aim is to introduce our small design products to the clients. The balloons are how we ship the containers filled of our selected products. The viewframes on the boxes are our display strategy, magnifying the small products to be even more significant from outside.

ROOM Concept Store is a lifestyle concept store, curating limitless ranges and styles of design products and designer items, with selections of furniture, décor, objets d’art, stationery, it gadgets, and fashion. 

The latest store at EmQuartier takes inspiration from the shipping and delivering processes of goods, reinterpreted in a fantasy twist with hundreds of balloons flying over wooden crates as the mean of delivery. This is, in a way, a sequel to the previous store, ROOM Factory, which tells the story of making and crafting the goods. The aim is to achieve a unique look that gives fun and friendly vibe. 

Located on the corner with curtain walls on one side, the store’s layout allows customers to approach from both the main circulations, as well as from the opposite building. Additional surfaces are needed to compensate for the small area of 120 sq.m. These surfaces are grouped together in a cubic form, becoming crate-like boxes, to fully utilize both side of the surfaces. 

A number of voids are then placed on each crate’s side, for product showcase displays. These openings rouses people from the outside to explore the inside, which reveals the rest of the collections and ranges, including the stock, neatly hidden. The crates encourage customers to browse, observe, and select the products easily, creating a new shopping experience.

High pushed-up ceiling space and natural light produce an airy, bright feeling of a clear open sky. Lighting techniques are used to create focuses and contrasts, making the oak wood crates look as if they are actually being lifted up by the bursting balloons, made of translucent fiber-glass.

The white quartz stone stairs occupy the negative space, define the main circulations, and function as display area. The rest of the store consists of movable furniture in the form of barrels, smaller crates, and boxes that can be used for displaying larger items and storing stocks.

Pavin Supasri
Amanda Donavanik
Surapak Intarakul