Corporate Identity, Packaging Design, Illustration, Art Direction
Arnond’s Farm is a large farm located in Saraburi. They have variety of agriculture and livestock. Their distinctive point is the products have more quality and nutritions. Furthermore, they brought in animal breeds for instance; the Black boned chicken and develop it into one of their special product.
The challenge is to communicate the special characteristics and qualities of the product which Thai customers still not so familiar with. Infographic on the package play a big role to communicate the product details while incorporate colorful watercolor illustrations that inspired from those in old Thai text book from school to create something that still easy to recognize keep the customers to feel in touch with local farmers.