Brand Strategy, Research, Corporate Identity, Packaging design, Product Development
Gian Ferrente was established and had been collaborating with Italian designer in producing leather bags, from pattern making to leather cutting, and from sewing to edge finishing. Renowed for it’s exceptional craftsmanship technique, Gian Ferrente emphasis on choosing the finest leather and material for their products. The form of wings shows the key visual idea of the bag serving as a man’s functional tool. A symmetrical balance between the logo represents a combination of practical functional and perfect balance between work and real life.